Out & About: LIKNON, The Home of METAXA

An invitation to architects, design enthusiasts & lovers of tradition to discover the origins of METAXA in its symbolic birthplace. K-Studio, the design practice behind the concept and construction of LIKNON, hosts an alternative reading of the place, highlighting the elements of the locus, its history and ageless practices that inspired the design of a self-explanatory scenery for the Greek spirit brand to showcase its premium product, from vine to the glass.

LIKNON by K-Studio

LIKNON is a landmark that showcases the origins of Metaxa liquor, which are tightly bound to the culture of high quality goods and winemaking in the island of Samos. The traditional concept of a museum dissolves into a walkthrough around the vine’s habitat.
Aiming to connect the Metaxa brand to its roots, LIKNON is located in a 100 year old vineyard in Samos, an island with a rich culture and a long tradition in high quality goods and winemaking.
In order to positively project onto its future, the brand decided to give a nostalgic look back, to celebrate its origins and unique product and highlight its most precious ingredient, the fortified sweet muscat wine.
This story could not be told in any other place than the very same ancient vineyard where Spyros Metaxas developed his precious spirits based on the fragrant notes of sweet muscat grapes, a specialty to the terroir of Samos.

Guided tour: 15 June / 14:30 | 17:00 | 19:00 CET

Meeting point:
METAXA LIKNON
Samos Island

◾In collaboration with K-Studio & The House of Metaxa

Language: Greek & English

Register here: https://www.eventbrite.es/e/877283437377?aff=oddtdtcreator

Out & About 2024

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